Types Of Marketing

Posted on June 28, 2013 in Exhibit Marketing, Marketing Types, Media, Trends in digital marketing - 0 comments - 0

With all the types of marketing a small business can get overwhelmed quick with sales people beating down your door and calling you while trying to serve your customers. Time away from your business costs money. Using a marketing company can not only detour these calls and pestering sales people it can also add streams of revenue to your current business. A great strategy and plan is where it all takes place. One mistake many businesses make is they often think on a very limited and short term basis. With this in mind, they stay in the same constant circle and routine. Maybe the results will work maybe they wont. However, Media One Marketing Group takes a different approach. We look at your current and past revenue streams, look at what your past goals were, take into consideration what your current goals are and plan for the short term and long term future. With a good strategy and plan you will see things slowly and steadily increase. Using an advertising sales person to blow your budget money in one area without planning is not the best choice when it comes to marketing and advertising.

We believe in organic results. This means we believe in cultivating a customer base for our clients that will remember their brand, stay with their brand, and share their positive experiences with friends and family. This plants the seed for long term growth in any  business.

With all this in consideration, there is no one size fits all advertising and marketing plan. If that were the case we would not be in business. Life would be easy and we could all just relax on the beach while business profits rocket to the moon. Below are different types of marketing we

  • Do Research.
  • Strategic Planning.
  •  Execute Plan. 
  • Track Results. 

With digital advertising and marketing there are more ways to track results now than ever. Gone are the traditional methods of putting an advertisement in the Yellow Pages, Newspaper, or just doing a Radio or TV Advertisement. Sure they all have their place, (Still hard to believe) but depending on the product and audience you are trying to reach there are methods that can be strategically used.

DIGITAL STRATEGY

  • Campaign Strategy
  • Content Strategy
  • Social Media Strategy
  • Planning

DIGITAL MEDIA BUYING & PLANNING

  • Annual Budget Planning
  • Paid Search / PPC
  • Programmatic Display / RTB
  • Mobile Ads
  • Video Ads
  • Geofencing
  • Native and Social Advertising
  • Content Discovery

WEBSITES & INTERACTIVE DESIGN

  • Content Audits
  • Sitemaps & Wireframes
  • Website Design
  • Campaign Microsites
  • Collaborative Web & App Development

INBOUND MARKETING & CONTENT CREATION

  • Lead Generation
  • Landing Page Design
  • Blog & Ebook Content
  • Infographics
  • Digital Videos
  • Social Posts

SEO & REPUTATION MANAGEMENT

  • SEO Audits
  • Keyword Research and Maintenance
  • Competitive Analysis
  • Review Generation & Management
  • Listing Distribution

DIGITAL PR & BRAND ENGAGEMENT

  • Press Release Creation & Distribution
  • Event Marketing
  • Influencer Marketing
  • Street Team Promotions
  • Motivational Speakers

CAUSE MARKETING

  • Concepting
  • Strategic Planning
  • Development Consulting
  • Partnership Negotiation
  • Event Planning & PR
  • Staffed Exhibits
  • Exhibit Design & Sales

 

Let’s not forget the power of social Media

Social media is growing like wildfire that is blasted from a nuclear arsenal. Periscope, YouTube, Facebook, Twitter, Instagram, and many others are ways to strategize marketing efforts.  .

Essential Tools — Social Media

image of the words social media

If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think:

  • Merely opening a Twitter account will triple your revenue this year
  • You’re only one blog post away from a guest spot on Oprah
  • If you build it (a Facebook/LinkedIn/Tumblr page), they will come (in hordes)

Then you look around at the real world and realize that, sadly, none of this is true.

The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen. But it’s not a magic bean that grows overnight into business success. It’s a platform for real work.

The art is knowing the best places to put that work so you get results and not just a lot of annoying people who think they’re your friends. That’s what we’re going to talk about today.

First, a definition

The term social media has always been somewhat lame and redundant.

Why? Because the internet has always been social. The tools are new, but communication and interaction are as old as humanity itself. That’s why so many essential principles of web communication haven’t changed much from the old days of face-to-face selling.

What the internet does change is the pace, scale, and cost of communication. You can send more messages to more people, more quickly and more cheaply, than ever in history. But what you’re going to say doesn’t change just because you’re using more efficient technology.

(For more on this, check out my article on Finding Your Village of Customers.)

Social media: what is it good for?

It’s probably obvious that social media (i.e. talking to people) is a great tool for the first pillar of Internet Marketing for Smart People — building relationships with fans and customers.

You might be a big company, a little company, or an individual. Any of these can use social media platforms to show your customers that you aren’t a fink. That you can be trusted. That you know your stuff.

The biggest factor that kills your conversions is lack of trust. Social media gives you an awesomely efficient, cheap, and effective way to build that trust — provided, of course, that you’re a good egg to begin with. (Social media also does a fantastic job of exposing lousy service, nasty business practices, and crappy products.)

The #1 Conversion Killer in Your Copy (And How to Beat It)

The second and third pillars are direct response copywriting and content marketing. Those are two separate skills, but they work incredibly well when you blend them together, then use social media tools to widely share the result of that work. This article talks about how they’re different and how they work together:

What’s the Difference Between Content Marketing and Copywriting?

And the final pillar of Internet Marketing for Smart People is to have something worthwhile to sell.

Social media actually works brilliantly for this as well, because of something most people forget too easily:

Social media is a tool for listening, not just talking.

Want ideas for products that are a surefire success? For the language your prospects use to describe their problems? For the most common objections people have to buying something like your product or service?

Just “grow bigger ears” (in Chris Brogan’s phrase) and listen on twitter, Facebook, blog comments (your own or someone else’s), forums, and anywhere else people congregate to talk.

If you never wrote a word on social media platforms, but used it purely for market intelligence and listening, social media could still make you a millionaire.

Don’t forget to listen.

Which social media platform is best?

The one your customers hang out on. There are millions of people still using “dead” social media platforms like MySpace, AOL, and Friendster.

Go fishing where the fish are. More specifically, where your fish are.

Where’s the ROI on social media?

Social media demands a huge investment — not of money, typically, but in time, which of course is worth much more than money.

So to get the best return on that investment, here’s where you need to put your social media focus:

  1. Gaining the attention of new potential customers. The best way to do this is to encourage sharing of your very best cookie content.
  2. Building your lists by bringing those new prospects to a “home base” asset. This must be something you control, like your blog (on your own domain name) and your email list. Don’t be a digital sharecropper — instead, use external media like Facebook and twitter to bring traffic back to you.
  3. Using social media to put a likable human face on your brand. This is optional, but can be highly effective. Remember, you don’t have to be perfect, but you do need to preserve your authority by acting with a reasonable degree of dignity. Be someone we can respect.
  4. Constantly working on conversion — on taking those fans and readers and turning them into customers. Steps 1-3 do you no good until you master step 4. Don’t worry, we’re going to be talking about conversion more in messages to come.

Watch out for this big, scary, dangerous pitfall

The first thing we all realize when we start playing around with social media is that it can be a brutal, ugly time suck. And too many bloggers never get past that point. They lose hours every day “being social” without anything to show for it.

That’s not what smart people do.

I wrote an article with some specific tips and techniques on how you can use social media effectively without losing most of your day:

How to Get Any Work Done (When Connecting Is Your Job)

If you start with these foundational principles of using and thriving in social media, there’s a good chance you won’t need Oprah.

Sonia Simone

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