Subscriber Services

Media One Marketing Group, LLC realizes the importance of using subscription based services such as premium content websites or even magazines and newsletters to help attract customers and potential subscribers.

Subscriber services are where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites. Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service.

Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. It is used for anything where a user is tracked in both a subscribed, and an unsubscribed status.

Renewal of a subscription may be periodic and activated automatically, so that the cost of a new period is automatically paid for by a pre-authorized charge to a credit card or a checking account.

A common model on web sites, colloquially becoming known as the freemium model, is to provide content for free, but restrict access to premium features to paying subscribers.